We have a small management consulting and corporate training firm based in Dubai and seek support in building and managing our social media presence, email marketing strategy and setup and management, and influencer marketing strategy and management, and syndicating content for 3rd party websites that allow guest blogging and contributor writers. Our social media presence to-date is just on Linkedin, as this seems the most relevant for the type of business and target decision makers in our customers. We might need to expand into Twitter. Our initial objective is to gain op-in subscriptions from the target customer decision makers to an email newsletter we want to launch, and to increase our company page followers in linkedin (and twitter or Youtube or others if relevant).
We have some content in the form of white papers, articles, blogs, and a few animated videos already produced and on our website. We would like to re-use these as much as possible. We have the ability to repurpose some of them, and produce new ones.
What we need is an overall strategy, and then a series of projects across all of the above channels, and any other channels relevant but not mentioned above. If the work is solid, we would like to have continued help in launching these projects across the channels.